Senior Digital Advertising Analyst, IAB Europe

Tom Suttle

Currently working as an digital advertising analyst for the IAB Europe where he specialises in market intelligence, identifying latest trends and understanding key industry dynamics and the impacts on the wider industry. Previously, he was part of the leadership team at the Guardian News and Media, where he ran the revenue operations team, responsible for commercial analysis and strategy of their advertising business, including programmatic supply chain forensics and commercial trading agreements with partners. In between that role and the IAB Europe, Tom also worked in strategy and insights for the agency team at Google, responsible for analysis of performance with key agency partners, focusing on YouTube strategy, and analysis of Google share of market revenue in Europe.