Chief Digital Officer, Le Parisien

Sophie Cassam Chenaï

Sophie has been working in digital transformation of companies for more than 15 years. Prior to that, she set up the digital transformation of a French leader in the real estate classified for Axel Springer.

At Le Parisien she has relaunched all the products on a new technical platform, with new product design: new CMS and website in 2019, new mobile apps in 2020, new customed freemium paywall in 2021, new live tool in 2022.

She also set up the digital transformation of le Parisien focusing on the development of digital subscriptions (attracting 200,000 subscribers in 5 years), the development of new editorial formats (podcasts, videos) and the diversification of digital revenues in retail media and affiliation. Last, but not least she is an active member of IAB.